A social media strategy like no other
1,000,000+ Melbourne followers built for brand awareness
One way of increasing customer engagement is simply to encourage customers to spend time on your website and more time on your social accounts. Instagram and Facebook can build online communities which are great for exactly this. They can make your existing website stickier by increasing the length of time people spend on your site, and the frequency with which they return.
Online communities also allow you to create an emotional bond with your customers. You can give them a real insight into your brand or business, and by opening up to your customers you will encourage brand advocacy and loyalty.
Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. Most social media services encourage discussion, feedback, voting, comments, and sharing of information from all interested parties. Social media is real time search and are discussion websites.
It's more of a two-way conversation, rather than a one-way broadcast like traditional media. Another unique aspect of our social media strategy is the use of personal connections made with accounts/people that have a strong influence in the industry of topic.
Staying active and positive
Many social media sites come in the form of a blog, microblog, podcast, videocast, forum, wiki, or some kind of content community. To help you understand social media better, let's break them down into basic forms or groups.
Social networks: Sites like Facebook, LinkedIn, MySpace, and Twitter allow you to find and link to other people. Once linked or connected, you can keep up to date with that person's contact info, interests, posts, etc. Many people are connecting to friends and business associates with whom they had fallen out of touch. It's bringing the world together like nothing else has. Social bookmarking: Sites like Delicious, Faves, StumbleUpon, BlogMarks and Diigo allow you to find and bookmark sites and information of interest. You can save your bookmarks online and access them from anywhere or share them with others.
Instagram, Urban Spoon (Zomato), Trip Advisor are all websites and apps used to help decision making. When going to a restaurant or cafe, these websites are used to help direct users what to order. Instagram is the new big thing, food, fashion, holidays and events are the craze to post.
Social Media Benefits
Let's look at the general scope of social media universe:
- 65% of internet users have Facebook or Instagragram.
- Builds brand awareness.
- Helps improve how people view your brand.
- Get closer to your customers, learn about their needs then respond and please them.
- Features new and inexpensive ways to support your clients.
- Offers various ways to measure and track performance.