As a franchise, The Groove Train was limited to menu changes due to all venues having to have the same. We could however introduce a specials menu that was exclusive to Plenty Valley.
With the help of one of our menu consultants, we tweaked and introduced 6 new burger options, 10 flavoured freak shakes, and a dessert board. With some high-quality photography and targeted Facebook marketing campaigns to the perfect audience, we moved Plenty Valley from 15th to 1st within a 10 month period.
The Groove Train measures performance on the highest turnover and revenue. With the ongoing management and consistent content, Groove Train Plenty Valley has maintained its position as the number 1 Groove Train in Australia for over 3 years.