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Social Media Influencer Marketing Melbourne

When thinking about Influencer Marketing in , there are three major spaces that need to be looked at (not just one). Instagram, Facebook, and TikTok all have their parts to play. Building strong digital communities with micro + nano influencers & alpha-consumers should be a core aim for every brand across every platform and building long term partnerships & always-on content should be the plan over one-off campaigns.

When it comes to influencer marketing, an influencer is someone who is able to influence your purchasing decisions.

Instagram

When business owners think ‘Influencer Marketing’, most restaurants, cafes and even brand managers look straight to Instagram as the number one source. We agree, Instagram is super important, and when the right influencers push a brand or venue, the influx of customers is 100% noticeable.

Facebook

Highly valuable, but not taken seriously enough! Influencers on Facebook are not super common because it is the hardest platform to become famous. Fact: One of our Melbourne based influencers generated $750,000 worth of revenue from his account with no ad spend.

TikTok

Anyone can become an influencer on TikTok and a TikTok influencer strategy is a must-have in 2021! From 10k views to 1m views on an app where the algorithm displays more than 50% of the search feed locally, it is literally a gold mine waiting to explode and is definitely on trend!

We Have Run 400+ Influencer Marketing Campaigns

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