The rising labour, food and lease prices and increasing commodity costs of items like utilities and gas have put a real strain on café owners. A solution to help alleviate the pressure is promoting your café and its products successfully through social media. Well marketed cafes in Melbourne stick out from the competition and are those that will show increased profits year on year.
Cafe Marketing doesn’t just mean advertising: it’s the procedure which encompasses your entire sales structure. Do a budget on how much you will need to spend to create real financial growth for your cafe. A guideline is to spend on advertising 5% of your gross income and up to 10% for start ups of a new cafes from the initial year. If your cafe is not making any profit, we have a solution and a suitable package to turn things around.
- 91% of restaurant customers read reviews on local websites or apps
- 84% considered these reviews as dependable as a personal recommendation
- 90% read less than 10 reviews before making deciding on what restaurant to visit
Review websites like Zomato and Trip Advisor are providing consumers with a platform to examine and rate companies in real time – which makes them a valuable asset to companies who provide exceptional customer experiences.
Implementing and tailoring social media to construct a social network and to optimise client relationships using streams like Facebook and Instagram, is now a natural addition in all restaurant marketing campaigns. Social media promotions should be engaging and interactive. Good visual enticements such as photographs and video of appetising food, drinks and customers.