The rising labour, food and lease prices and increasing commodity costs of items like utilities and gas have put a real strain on café owners. A solution to help alleviate the pressure is promoting your café and its products successfully through social media. Well marketed cafes in Melbourne stick out from the competition and are those that will show increased profits year on year.
Cafe Marketing doesn’t just mean advertising: it’s the procedure which encompasses your entire sales structure. Do a budget on how much you will need to spend to create real financial growth for your cafe. A guideline is to spend on advertising 5% of your gross income and up to 10% for start ups of a new cafes from the initial year. If your cafe is not making any profit, we have a solution and a suitable package to turn things around.
Food Photography, Videography, Social Media Management, Influencer Outreach, Trip Advisor Optimisation, Zomato Management, and even SEO and Adwords in relation to Food PR in Melbourne, Adelaide, Sydney, Brisbane, and Perth.
- 91% of restaurant customers read reviews on local websites or apps
- 84% considered these reviews as dependable as a personal recommendation
- 90% read less than 10 reviews before making deciding on what restaurant to visit
Review websites like Zomato and Trip Advisor are providing consumers with a platform to examine and rate companies in real time – which makes them a valuable asset to companies who provide exceptional customer experiences.
Implementing and tailoring social media to construct a social network and to optimise client relationships using streams like Facebook and Instagram, is now a natural addition in all restaurant marketing campaigns. Social media promotions should be engaging and interactive. Good visual enticements such as photographs and video of appetising food, drinks and customers.
Melbournian’s love food, and more often than not, they are taking pictures and videos with their mobile phones and sharing their experience on social media. Customers are picking their choice of food destinations based on what is popping up on their feeds. Bloggers are become more and more of an influence in the food industry which is why every venue needs food PR in their strategy.
Today, it is imperative to not only have good photography and video of your food/venue but also having the right people with a local influence showing off what you have to offer.
Food PR and ongoing social media should be an essential part of any restaurant or cafe that wants to see growth. The exposure is uncanny and can generate profits almost instantly.
So, what makes us different? We are an online marketing company not a PR company. We know marketing for restaurants and we run over 100 social media accounts for restaurants and cafes which include Facebook, Instagram, Tiktok, and Influencer Management.