With such a low percentage of users seeing Facebook posts, you really do need to pay to play. But like anything, if you do not setup your audience correctly and are not sure what you are doing, you can spend a lot of money without achieving any sort of result.
We are spending over $10,000 every single month on Facebook Advertising with an average cost per engagement of $0.02 and a maximum of $0.35. The average cost per click using Google Advertising is between $1.50 – $2.00 with Zomato CPC upwards from $2.00.
Gaining followers on Facebook and obtaining that base audience can usually take a lot of time and money. At rankONE we have built our own Influencer network which helps boost growth faster than any other strategy. Unlike any other social media company in Australia, our 100,000+ Facebook fan base is an asset that is invaluable to any restaurant or cafe.