Project Description

500% Growth in Revenue

Call Today for Free Quote 1300 614 892

Northern Perk Cafe
Brunswick, Vic

REACH: 450,000
REVENUE: GROWTH 500%
ROI: 5,000%

Photography, Videography, Instagram Management, Instagram Ads, Facebook Ads, Responding to Reviews, Publication Mentions, Influencer Management.

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The Problem

In 2016 Northern Perk Cafe averaged $5,000 – $7,000 turnover per week.

Northern Perk already had the menu down pack and the viral content ready to go but they were struggling with getting customers through the door and didn’t know how to get exposure for their cafe.

Like many cafe owners, Northern Perk was operating for over 12 months with little to zero profit.

Northern Perk went to another agency between Jan 2019 – Jan 2021.

In 2021 Northern Perk Cafe came back to us, as their numbers slowly decreased back down to roughly $15,000 per week.

The Solution

We started helping Northern Perk in December 2016 and instantly saw results through Facebook Ads. Professional photography, video, and influencers saw their brand reach over 450,000 Melbournians by February 2017 (only 3 months), and during this period, revenue had spiked from $5,000 to over $30,000 per week.

We restarted working with Northern Perk in early February 2021 and created hype within weeks of getting back on board. By April 2021 numbers were as high as $35,000 per week were being achieved.

The second time around our strategy changed. TikTok and Instagram were used to ensure a reach of 500,000+ users per quarter. Tiktok has played a powerful part in Northern Perk hitting records weeks in 2021.

The Interim

At rankONE, we are all about relationships, and even though we didn’t work with Northern Perk for a few years, we were more than happy to help when we were required. In terms of time we weren’t involved. There was nothing wrong with the content the other social media team was producing, in fact, the photography was elite! The problem was they were just posting and not spending any money on ads, they were not using the right influencers, and most of all – they weren’t posting any video content or making the most of reels/tiktok.

Speak to a Restaurant Marketing Expert – 1300 614 892