We started helping Northern Perk in December 2016 and instantly saw results through Facebook Ads. Professional photography, video, and influencers saw their brand reach over 450,000 Melbournians by February 2017 (only 3 months), and during this period, revenue had spiked from $5,000 to over $30,000 per week.
We restarted working with Northern Perk in early February 2021 and created hype within weeks of getting back on board. By April 2021 numbers were as high as $35,000 per week were being achieved.
The second time around our strategy changed. TikTok and Instagram were used to ensure a reach of 500,000+ users per quarter. Tiktok has played a powerful part in Northern Perk hitting records weeks in 2021.