Project Description

50k to 300k+ Increased Weekly Revenue

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User Reach
Revenue Growth
Return on Investment

For any restaurant on social media, professional photography and videography are essential. As people eat with their eyes, it’s imperative to have quality visual content. We not only showcase menu items to attract customers but also post items with higher profit margins to encourage customers to order what they see.

When The Boiling Crab opened their second venue, we were able to ensure a feature in Broadsheet, The Urban List, Timeout and Concrete Playground.

With ongoing Facebook and Instagram ads, we are seeing more and more growth each month. Our followers have grown from 1,000 to over 10,000 within the first 12 months of working together.

For The Boiling Crab, we achieved remarkable success by collaborating with various influencers. By being featured on popular Instagram accounts like BigMelbAppitite, MelbFoodBaby, MelbourneWithKids, JeremyCameron, HalalFoodMelbourne, Wanderwider_au, TheFilipinaPrincess, EatswithClaire and many more, which attracted a significant influx of customers to the restaurant.

rankONE’s takeover resulted in improved customer service across all platforms by promptly responding to customer inquiries. Prior to our intervention, numerous booking requests were overlooked due to a lack of responsiveness.

Following the launch of TikTok in 2022, The Boiling Crab experienced an immediate surge in customer traffic that coincided with the posting of TikTok videos. Their account has grown from 0 to 60,000+ followers in 12 months with Tiktok videos frequently going viral.