Web Promotion + Marketing Services
Social Media Marketing (SMM or SMO)
One way of increasing customer engagement is simply to encourage customers to spend time on your website. Social media and online communities are great for this. They can make your existing website stickier by increasing the length of time people spend on your site, and the frequency with which they return.
Online communities also allow you to create an emotional bond with your customers. You can give them a real insight into your brand or business, and by opening up to your customers you will encourage brand advocacy and loyalty.
What is Social Media?
Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. Most social media services encourage discussion, feedback, voting, comments, and sharing of information from all interested parties. Social Medoa are real time search and discussion websites.
It's more of a two-way conversation, rather than a one-way broadcast like traditional media. Another unique aspect of social media is the idea of staying connected or linked to other sites, resources, and people.
Kinds of Social Media
Many social media sites come in the form of a blog, microblog, podcast, videocast, forum, wiki, or some kind of content community. To help you understand social media better, let's break them down into basic forms or groups.
- Social networks: Sites like Facebook, LinkedIn, MySpace, and Twitter allow you to find and link to other people. Once linked or connected, you can keep up to date with that person's contact info, interests, posts, etc. Many people are connecting to friends and business associates with whom they had fallen out of touch. It's bringing the world together like nothing else has.
- Social bookmarking: Sites like Delicious, Faves, StumbleUpon, BlogMarks and Diigo allow you to find and bookmark sites and information of interest. You can save your bookmarks online and access them from anywhere or share them with others.
Social Media Benefits
Let's look at the general scope of social media universe:
- 45% percent of adult internet users have created content online.
- Helps manage your company's or brand's reputation.
- Builds brand awareness and helps improve how people view your brand.
- Get closer to your customers, learn about their needs then respond.
- Features new and inexpensive ways to support your clients.
- Is typically less expensive than traditional advertising.
- Offers various ways to measure and track performance.
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