Project Description
From 1 Location to 10 Locations
For any restaurant on social media, professional photography and videography are essential. We not only showcase menu items to attract customers but also post items with higher profit margins to encourage customers to order what they see. We have conducted monthly content shoots for La Cabra since 2019, which include all content for Instagram, Facebook, TikTok, Uber Eats, their website and in-store posters and TV screens.
La Cabra Mexican has featured on Broadsheet, The Urban List, Timeout, Concrete Playground and Burgers of Melbourne many times throughout our relationship.
With ongoing Facebook and Instagram ads, we are seeing more and more growth each month. Our followers have grown from 0 to over 25,600.
As an on-going campaign, we manage the Google optimisation and Google Ads on behalf of La Cabra Mexican. Having an online booking form, we can see exactly where the traffic is coming from that converts into customers. Each location has a campaign dedicated to its local area.
We achieved remarkable success by collaborating with various influencers. By being featured on popular TikTok, Instagram and Redbook accounts regularly across Melbourne, the restaurant attracts a significant amount of customers due to the additional exposure.
rankONE’s community management across all platforms by promptly responding to customer inquiries ensures high-quality customer service online.
La Cabra experienced an immediate surge in customer traffic that coincided with the posting of TikTok videos, with our record being 21.9 million views organically.
We first started working with La Cabra in 2019. We helped set up all of their social accounts and have been working with them since the day they opened. The brand has expanded from 1 store to 10 in 2026.
