A social media strategy like no other
1,000,000+ Melbourne followers built specifically for Food PR


As instagram grows, so do the quality of pictures coming up on the feed. Instagram is becoming more and more professional and the with the use of Wifi cameras and Wifi SD cards, taking a picture on a DSLR camera can instantly be uploaded to an instagram feed with over 100,000 followers.

Instagrammers are now calling themselves bloggers, they take pictures of food and post on their feed, a lot of the time without even a story - just a location is sometimes enough to influence their fans. If done by the right people this can be very beneficial and a great food PR exercise. Numbers can be deceiving though, cafe/restaurant owners need to be wary of those trying to get free food by showing their instagram number without knowing if their followers are local (can turn into a customer).

As part of our management, we ensure you do not waste valuable resources on fakers. We interact with real people with real LOCAL MELBOURNE followers. We run competitions and collaborate with instagrammers that are actually beneficial to your business, we want it to be a win win for both parties which real bloggers understand.

Restaurants we have worked with for Food PR in Melbourne