A social media strategy like no other
1,000,000+ Melbourne followers built specifically for Food PR



Let's look at the general scope of facebook:

  • 90% of internet users have Facebook.
  • 20% of every persons day is spent on facebook.
  • 65% of users interact with food-related content.
  • Facebook allows you to get closer to your customers, learn about their needs and please them with images of what they want to see.
  • Knowing your target audience allows you to target them specifically.
  • Cost per engagement can be as little as $0.01.
  • Brand Awareness - The most important of all, the more users are seeing your brand constantly, the more likely they are going to commit to visiting your establishment.


As instagram grows, so do the quality of pictures coming up on the feed. Instagram is becoming more and more professional and the with the use of Wifi cameras and Wifi SD cards, taking a picture on a DSLR camera can instantly be uploaded to an instagram feed to over 100,000 followers.

Instagrammers are now calling themselves bloggers, they take pictures of food and post on their feed, a lot of the time without even a story - just a location is sometimes enough to influence their fans. If done by the right people this can be very beneficial and a great food PR exercise. Numbers can be deceiving though, cafe/restaurant owners need to be wary of those trying to get free food by showing their instagram number without knowing if their followers are local (can turn into a customer).

As part of our management, we ensure you do not waste valuable resources on fakers. We interact with real people with real LOCAL MELBOURNE followers. We run competitions and collaborate with instagrammers that are actually beneficial to your business, we want it to be a win win for both parties which real bloggers understand.

Restaurants we have worked with for Food PR and Social Media in Melbourne