Tiktok is the fastest-growing social media network in the world. One of the best ways to get new customers flooding your doors is through Tiktok. TikTok users spend an average of 45.8 minutes per day in contrast to the 30.1 minutes per day they tune into Instagram.

Little Red Book is a great channel for medium to long-term marketing plans. Content has a longer lifespan compared to WeChat.

Many Little Red Book post still gets traffic after 1 month. The amount of exposure a post gets is determined by algorithm, which has to do with keywords and the post engagement score.

Little Red Book content is algorithm-driven, the performance is strongly connected to search volume and post engagement. Thus optimizing the keywords in your post title is a shortcut to success. Just like a search engine, Little Red Book’s trendy keywords change all the time, impacted by the number of search queries and the popularity of top-performing posts.

Keyword ranking = Number of search queries X Engagement of top posts containing the keyword

500-character content is more likely to pick up on trendy keywords, and thus benefits from the search traffic. 

When you work with rankONE you’re partnering with a team of experts who understands nearly every aspect of social media and has real-world experience managing 1,000’s of accounts. We’re not afraid to jump in, dig deep, and help you grow!

Research, strategy, execution, and community management are foundational tasks for a successful TikTok account.