Timing is everything and when it came to Pufflets, it was right time, right place. Pufflets had been in operation for around 6 months before we started working with them and as soon as we started, everything fell into place. After a viral video that reached over 60,000 users, we organised a feature on BuzzFeed which saw even further increase. The BuzzFeed content team is normally based in Sydney and only come to Melbourne once a year but happened to be in town as we were building momentum to boost their brand even more.
Pufflets customer base doubled during the first 2 months of working together. The professional photography, video content, competitions and influencer outreach definately put them on the map and got them noticed.