Project Description
10k to 250k+ Increased Weekly Revenue
For any restaurant on social media, professional photography and videography are essential. As people eat with their eyes, it’s imperative to have quality visual content. We not only showcase menu items to attract customers but also post items with higher profit margins to encourage customers to order what they see.
As a primarily takeaway pizza shop that also offers dine-in options, one of our strategies at Old School Pizza was to feature menu items that were exclusively available for in-house dining. One of the most popular additions we introduced was the Jaw Breaker, a sizable 15″ pizza slice. Following our move to a larger location, we introduced a shared tower, which became an instant hit!
By introducing new menu items, Old School Pizza was able to garner media attention from various outlets, including Herald Sun, 3AW, SBS, and The Urban List. These features collectively received over 7,000 comments.
Old School Pizza attempted to run Facebook ads independently, spending $1,000 with no success in attracting new customers. In contrast, with our first-ever campaign, we only spent $20 and generated over 50 new customers. Since 2017, we have been spending an average of $300 per month on advertising.
At Old School Pizza, we achieved remarkable success by collaborating with various influencers. By being featured on popular Instagram accounts like BurgersofMelbourne, IEatMelbourne, MelbournePopUps, MelbourneFoodie, DessertsofMelbourne, BreakfastinMelbourne, MelbourneBreakfastDiary, and the entire Richmond Football Club, we attracted a significant influx of customers to the restaurant.
rankONE’s takeover resulted in improved customer service across all platforms by promptly responding to customer inquiries. Prior to our intervention, numerous booking requests were overlooked due to a lack of responsiveness.
Following the launch of TikTok in 2022, Old School Pizza experienced an immediate surge in customer traffic that coincided with the posting of TikTok videos.
In addition to achieving a remarkable 2,500% growth in revenue for Old School Pizzas, we collaborated closely with them to boost their profits. Through extensive research, we identified their suppliers and assisted them in negotiating better deals, resulting in a 20% reduction in necessary expenses across the board.
