Project Description
500% Growth in Revenue
Northern Perk Cafe
Brunswick, Vic
REACH: 450,000
REVENUE: GROWTH 500%
ROI: 5,000%
Photography, Videography, Instagram Management, Instagram Ads, Facebook Ads, Responding to Reviews, Publication Mentions, Influencer Management.
The Problem
In 2016 Northern Perk Cafe averaged $5,000 – $7,000 turnover per week. Like many cafe owners, they were operating for over 12 months with little to zero profit.
They had a fantastic menu and dishes with the potential to go viral, they just didn’t know how to get exposure for their brand.
Northern Perk went to another agency between Jan 2019 – Jan 2021.
In 2021 Northern Perk Cafe came back to us, as their numbers slowly decreased back down to roughly $15,000 per week.
The Solution
We started a campaign with Northern Perk in December 2016 and through a combination of targeted Facebook Ads, professional photography, videography and influencers, their brand was seen by over 450,000 Melbournians in the first 3 months.
During this period, revenue spiked from $5,000 to $30,000 on average, per week. The brand grew fame and notoriety within Melbourne’s cafe scene and maintained booked-out weekends and high revenue.
The Interim
Between January 2019 and January 2021, Northern Perk signed with another marketing agency. While the photography remained elite, the influencer management, videography and paid ads stopped and they never ventured onto Reels or TikTok.
The Solution Part 2
After maintaining a positive relationship with the owners throughout the interim, we were more than happy to re-start our campaign in February 2021. By April, the cafe was back to achieving around $35,000 per week.
The strategy this time around changed to incorporate TikTok – which was very well received, reaching 500,000 users in the first quarter. TikTok has played a powerful role in seeing Northern Perk achieve record weeks in 2021.