Keeping an eye on what is being said and responding rationally can greatly impact a buyers decision
Online Reputation Management can be both really good or really bad. When doing research on a company/restaurant/hotel users are always going to type in the business name into Google to see what kind of talk there is about the company.
I know before choosing a restaurant, unless I am just looking for location, I am going to look it up online and see the reviews. If over 90% of users like them then I am there, but if only 60% like them then I am going to read all the reviews and most likely skip that restaurant and move onto one that has a higher percentage.
The bad part of online is that a single bad review can appear on the first page of Google in the matter of hours. Without knowledge a bad review can just pop up and then you are in trouble..
If something bad has popped up in search related to you or your business to you and want help setting up the game plan to remove the bad review, please contact us and we will help to the negative into a positive. 1300 614 892
Turning a Negative into a Positive
The easiest way to get rid of bad publicity and manage your online reputation is to be friendly with the person who wrote the review. If you are nice to them and fix the issue that made them write the bad review in the first place, there is more chance they will remove the review themselves.
If they do not want to remove the review...
A number of online reputation management techniques can be implemented to push the negative review off the first page of results.
- Build up all of your social accounts and be active.
- Create a .com and .net version of your website.
- Use the keyword in question as usernames across free blog networks.
- Organise friends and family to write good reviews on both the site in question as well as other review websites.
- Write testimonials for your clients while mentioning your name/company.
- Build links into all of the newly created properties to push past the bad review.