The Why's and How's of Search

1What is Search Engine Optimisation (SEO)?
Search Engine Optimisation(SEO) is the practice of optimising a web site by increasing the traffic the site receives from search engines. Optimising a website for the search engines places that website as high as possible on the search results when people perform a search on Google, MSN and Yahoo.
2Why Does My Website need to be Optimisation?
The majority of web traffic these days is driven by the major commercial search engines - Google, Yahoo and MSN. Google search results account for 80% to 90% of traffic on most websites. If your site is not on the first page, you are missing out on the opportunities available to those that are - your competitors. Your competition is getting these sales leads because they are being found. Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users.
3Why Internet Advertising?
Internet Technology allows you to attract your Target Market like never before, enabling you to attract quality clients who are only interested in your products/services using “relevant keywords" in the search engines. You are attracting consumers that don’t already know who you are but are looking for what you have to offer.
4How often does Google visit my website?
For the average website, Google visits them every 3 - 4 weeks. Each time Google visits, the algorithm reviews whether your website has been updated and if it has, chances are your website rankings will improve. As part of our service we do this on your behalf. Google visits millions of website's per day. If you notice you have moved 1-2 spots up or down it is usually because either your site has been visited or your competitors site has been visited and therefore moved to a new position.
5Do I need to submit my website to Google?
No! you don't need to submit your website to Google. Your website will automatically get found by the search engines once the link building process starts.
6How to get number 1 rankings on Google?
To get your website into a top spot on Google can take you months or even years to achieve through organic SEO. It takes a lot of natural back links which include; directories, blogs, social signals, image links, bookmarks, as well as constant website updates to keep your website relevant and up to date. rankONE have an extensive list of trusted partners and stable networks that guarantee positive movement in the search results. With our online marketing strategy we incorporate SEO with AdWords and Social Media to achieve a fast ROI. The minute a credit card is entered into Google AdWords we can push for a number 1 position on our selected key phrases. (You will need to contact us to find out more, as all industries and keywords differ).
7How does Search Engine Optimisation Work?
This a question that gets asked all the time, How does it work? Do you just click on a website's all day for them to get to the top? The answer to these questions is: Website optimisation involves making your website relevant to the key phrases you would like to appear for in the search engines. Mention your words too often and your website is classified as spam, too little, and the search engines wont even notice you. rankONE uses techniques that give your website relevance to the search engines as well as giving them the popularity they need to let Google and other search engines find your website and push it so it is worthy of being in a top spot in the search results.

Can I do all of this myself?