Frequently Asked Questions

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation(SEO) is the practice of optimising a web site by increasing the traffic the site receives from search engines. The main goal of SEO is get a website to the top of the search engines for competitive key phrases, so when people do the searches they click on your website instead of your competitors.

Why Does My Website need Search Engine Optimisation?

The majority of web traffic is driven by the major commercial search engines - Google, Yahoo and MSN (the most used and powerful traffic results come from Google). If your site cannot be found by search engines, you are missing out on the opportunities available to website's provided via search - your competitors are getting these sales leads because they are being found. Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users. Targeted visitors to a website can provide publicity, revenue and exposure like no other. Investing in SEO, whether through time or finances can have an incredible return on investment.

Why Internet Advertising?

Internet Technology allows you to attract your Target Market like never before, enabling you to attract quality clients who are only interested in your products/services using “relevant keywords" in the search engines. You are attracting consumers that don’t already know who you are!

How often does Google visit my website?

For the average website, Google visits them every 14 - 20 days. The home page of a website will always get indexed every time Google comes. Google won't get to every one of your pages every time. It comes to visit and therefore the inner pages may be less frequent. Each time Google visits however, they review whether your website has been updated. If it has, chances are in the future they will come back more often. At rankONE we make sure we are constantly updating website's for this exact reason. Google visits many millions of website's a day. If you notice you have moved 1-2 spots up or down it is usually because either your site has been visited or your competitors site has been visited and therefore moved to your new position.

What is Reciprocal linking or link exchange?

Link exchange or reciprocal linking is a SEO technique where two website's exchange links. A webmaster sends a request to another webmaster for exchanging links. When looking for links or receiving requests always exchange links with relevant theme based website's. Never reciprocate with irrelevant website's, even if they have high rankings. Furthermore, never reciprocate with Gambling, Pornography or Drug related sites. At rankONE when you receive link-requests we will assess the links for you and either accept the trade or ignore it depending on if the link-exchange will benefit your website.

Do I need to submit my website to the major search engines?

No! you don't need to submit your website to Google, Yahoo or MSN. Your website will automatically get picked up by search engines once you start getting links into your website.

How to get number 1 rankings on Google and other search engines?

To get you website into top spot on Google can take you months or even years to achieve on more competitive key phrases. It takes a lot of back links - this includes directories, reciprocals and one way links, as well as have your website search engine friendly. rankONE have an extensive list of trusted directories and the stable network of website's that are perfect for reciprocal links. We our strategy we turn years of trying to get to the top into months, we even have a special product that can get you found on Google and have your #1 ranking for a major key phrase within a few weeks. (You will need to contact us to find out more)

How does Search Engine Optimisation Work?

This a question that gets asked all the time, How does it work? Do you just click on a website's all day for them to get to the top? The answer to these questions is: Website optimisation involves making your website relevant to the key phrase (products or services) that you would like to appear in the search engines. Too much of a key phrase and your website looks like spam, too little, and the search engines don't notice. rankONE uses techniques that give your website relevance to the search engines as well giving them the popularity they need to let Google and other search engines that your website is the most relevant and worthy of being in top spot.

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