Facebook Marketing 2018-03-11T10:35:42+00:00

Organic Reach Could Be As Low As 2% – Be Seen By More!

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Advertise to People More Likely To Visit Your Venue

With such a low percentage of users seeing Facebook posts, you really do need to pay to play. But like anything, if you do not setup your audience correctly and are not sure what you are doing, you can spend a lot of money without achieving any sort of result.

We are spending over $10,000 every single month on Facebook Advertising with an average cost per engagement of $0.02 and a maximum of $0.35. The average cost per click using Google Advertising is between $1.50 – $2.00 with Zomato CPC upwards from $2.00.

Gaining followers on Facebook and obtaining that base audience can usually take a lot of time and money. At rankONE we have built our own Influencer network which helps boost growth faster than any other strategy. Unlike any other social media company in Australia, our 100,000+ Facebook fan base is an asset that is invaluable to any restaurant or cafe.

Let’s look at the general scope of facebook:

  • 90% of internet users have Facebook.
  • 20% of every persons day is spent on facebook.
  • 65% of users interact with food-related content.
  • Facebook allows you to get closer to your customers, learn about their needs and please them with images of what they want to see.
  • Knowing your target audience allows you to target them specifically.
  • Cost per engagement can be as little as $0.01.
  • Brand Awareness – The most important of all, the more users are seeing your brand constantly, the more likely they are going to commit to visiting your establishment.

Restaurant Stats for Facebook Advertising