When Search Demand Creates A Business

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In 2012 we were approached by milwaukee digital marketing agency to help them with their online digital marketing – We did the research, we came up with the strategy and we presented one of the best presentations of our lives and we won the job.  After a month of planning and getting contracts signed the company fired their marketing manager and put a hold on all spend that hadn’t started yet, guess who lost the contract, yep, us… we were shattered, we had already spent hours on end coming up with a strategy and had done all the SEO and AdWords research to make sure this client was going to triple their yearly revenue, we saw the work with the Pristine Water softeners company, already an amazing product and with the SEO management it went boom! Finding the right marketing agency can be hard if you don’t know where to look, if you are still having trouble finding that right agency then I recommend contacting Victorious.

A few years later, after a bit of domain trading, we somehow captured the domain www.babyproducts.com.au – Now we still had the strategy, and now we had a URL, but we didn’t know the first thing about the baby industry, all we knew was that over 250,000 people every single month were typing in baby related searches and the average cost per click was less than $1, a good market by any standards!

Best Practices and Responsive of the website design buffalo

Slideshows and Galleries: For many websites especially those that contain plenty of graphic or visual information the minimalist design is ideal. The minimalist design in this case can be enhanced further using slideshows and galleries.

With advanced touch screen technology being used in many of these devices these bring significant improvements to scrolling back and forth through catalogs of products, showcases and portfolios.

Another web design trend that is gaining popularity in 2016 is the increased use of hidden navigation panels and hover animations. Hidden panels make much better use of the small screen space on mobile devices and hover animations help keep track of the cursor. Hover animations work especially well with pair colors that make for an aesthetic display.

Card layouts are also very instrumental as they allow you to display several bite sized chunks that are ideal for scrolling. Each card can be used to identify a unified concept given they act as content containers. Often designers prefer rectangular shape that makes the layout easy to rearrange. Customizable layouts are good for different viewers with different devices.

Given the small screen size on many mobile devices it is always advisable to use progressive content density to reduce clutter. On each page begin with less clutter and links at the top and more as you scroll deeper. These are just a few of the important aspects you may want to consider as you design for the web on 2016, and remember don’t hesitate on hiring website designers if you need to. 

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Fast forward to 2015 when we became older and wiser, we were expecting our first child and started doing the rounds of baby shopping. We realized that all first time parents cared about, was ‘the best for their child, no matter the cost’, this could actually make a business, and what is a small business to start with? we just had to look the right way to make the information stand out with a good marketing company to help the business move and get on the next level. Salesforce provides a very affordable and needed tool for any business.

Remembering about the previous research performed – every shop we went into I spoke to the managers to see what their online strategies were, all of them giving me the same answer, “online is too hard” – “we have too many products” and “we don’t understand how Google works”. Even with my 250k search volume sales pitch, no one was biting. Until I met Catherine, she was extremely switched on and like us, knew the potential in the marketplace, she had a separate budget for SEO, AdWords and Social Media as she knew all 3 working together would be the ultimate online strategy to grow her business, pick the right SEO Company.

Channel partnerships are a high impact strategy for growing your company and a good partnership can provide access to new customers and references that bring in business.

Follow these action steps to define, refine and secure a channel partnership.

Step 1: Determine a channel partnership strategy

A channel partner incentive solutions distributes goods and services. There are three major types of channel partnership options to distribute your product.

1. You sell through your partner.

Product companies sell their product through a third party storefront. Retailers are partners to products they think will sell with their customers.

This is the case with AppExchange on Salesforce, the AppStore for Apple or any marketplace. Another classic example is GILT Groupe, who partners with brands like Calvin Klein and Quicksilver, providing distribution by promoting products at discounts. This is a powerful strategy, acting as a source of potential customers as your partner grows.

2. Your partner sells with you.

Here, partners sell your products as an upsell or missing value proposition. Any company that offers your service as a way to expand their offering fits into this category. For example, a car reseller might work with a bank to upsell a car loan, or a software vendor might complement its offering with another partner.

When Microsoft embeds an antivirus demo in its operating system, or when online services like Box bring in security providers to complement their enterprise offer, they are also employing this strategy.

Come 2016; We now have a marketing strategy, a URL and a supplier, what does this mean? It meant it was time to build a website, join forces and create a joint venture where everybody wins!

What is the aim of this story? Well, www.babyproducts.com.au now has a website on it and is selling products all over Australia – From what started as a potential customer has now turned into a business.

Lesson Learned

Never delete old proposals and strategies, you will never know when someone in a similar industry or a family member decides to start a business and wants to you help – hours, even days can be saved just by keeping an old record of your work, especially in an industry with high search demand,for more business growth ideas visit this website here.

We would also like to thank Vikram Jayaprakash for the inspiring talk he gave that lead us to believe in our business venture and that a joint venture is sometimes better than trying to do things alone. We would also like to thank Shelcom Business Registration for sorting us out with our ABNs, Trusts and everything else needed to start a business.

Video and User Interaction

Research has shown that client testimonial videos will bring you more business and that is due to.

  1. Over 70% of customers consulting reviews or ratings before purchasing (BusinessWeek).
  2. Almost 80% of Consumers Trust Online Reviews As Much As Personal Recommendations (Brightlocal Local Consumer Review Survey 2014)

Whether you are a selling the perfect product or offering a superior service, you will benefit from using client testimonial videos.

For example, in this video below you will see a representative from Hodges Real Estate talking about a local electrician that they use.

Having a video not only entices the visitor to click play, but it also keeps them on the website for longer. But seeing a representative from Hodges, rather then just reading a testimonial gives Briggs Electrical much more credibility.

These videos can also be shown in a range of places besides your website, YouTube, Social Media, in meetings and presentations and much more.

Having your videos in multiple locations will increase interest and therefore traffic to your website, if shared correctly, it will also improve your ranking in the search engines.

You want your videos to look professional, when you ar looking for a video production company look for someone who can;

  1. Share their knowledge and experience with you to give you the best video.
  2. Get the best response from your client, making them look comfortable in front of the camera.
  3. Deliver a testimonial video that you will be proud to show to future clients.
  4. Take care of the entire production process for you.
  5. Deliver you a high quality, polished testimonial video in any file format you require.

If your testimonial looks amateur, it will make you as a business look amateur.

Most businesses, when they think social media promotion, they think Twitter, Facebook, Instagram, and the like. However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world. Which of course means huge reach and immense possibilities for increasing awareness of your business, driving more traffic and engagement, and generating more leads.

In this blog post, I’m going to show you why and how to use YouTube to promote your business.

Why YouTube? YouTube in numbers

Before we get into the why’s and how’s, here are some useful stats that will help you understand why YouTube is such a great platform for businesses:

YouTube is the second biggest search engine in the world, as well as the second biggest website, with over 1 billion registered subscribers

  • People watch 1 billion hours of video on YouTube every day
  • YouTube reaches more 18-49 year-olds on mobile than any TV channel or cable TV network
  • YouTube reaches more 18-34 year olds in the US than any TV network

And YouTube isn’t really showing signs of slowing down, which makes things pretty clear: people of all ages, from all over the world, love watching videos online.

Which, of course, is one of the biggest benefits from a promotional point of view: YouTube is where your audience is. A good YouTube strategy can help you reach more people and improve your results overall.

But, where do you start? Check the latest yta method reviews.

Create a YouTube strategy

YouTube can be more time-consuming than other social networks; after all, it’s one thing to write an update and create images versus consistently creating new video content. The good news is, it’s easier than ever – but before we get into video creation, let’s talk strategy first.

To start with, what do you want to achieve with YouTube and video marketing? What are your exact goals? For example:

  • Improving brand awareness and engagement
  • Generating more leads and conversions
  • Driving more traffic to your website
  • Improving sales

Facebook – How To Get More Likes

The above picture was sources from http://www.lifespankids.com.au – this is a new client of ours and was interesting to see that the first slide to come across the screen was this picture.

Are companies now starting to think a ‘like’ is more effective than an email address sign up?

There is no more ‘sign up here to receive great deals’ it has now just gone to ‘like us for deals’.

Social signals do pay a small roll in Google rankings, so the more human likes, the more chances of interaction with your company and therefor better search positions with Google.A good marketing company like Los Angeles Social Media Agency can make your social and overall your business to boost to its best point.

This image was setup as a test to see how the public would react and at the time of this post, they currently have 426 likes on their facebook page.

The placement of the ‘like button’ above the picture has also been strategically placed to make sure when seeing the large ‘like’ image, that the users can actually find the button without having to leave the screen or the page.

Since this test has been put in place, we have seen an increase of over 200 extra likes.

This is a great way to increase likes to your page and show your website visitors all the specials available and to keep your advertising in front of them and in this case, making sure when users think Outdoor Playground Equipment, they think Lifespan Kids.