In 2012 we were approached by one of the biggest baby stores in Australia to help them with their online marketing strategy – We did the research, we came up with the strategy and we presented one of the best presentations of our lives and we won the job. After a month of planning and getting contracts signed the company fired their marketing manager and put a hold on all spend that hadn’t started yet, guess who lost the contract, yep, us… we were shattered, we had already spend hours on end coming up with a strategy and had done all the SEO and AdWords research to make sure this client was going to triple their yearly revenue.
A few years later, after a bit of domain trading, we somehow captured the domain www.babyproducts.com.au – Now we still had the strategy, and now we had a URL, but we didn’t know the first thing about the baby industry, all we knew was that over 250,000 people every single month were typing in baby related searches and the average cost per click was less than $1, a good market by any standards!
Fast forward to 2015 when we became older and wiser, we were expecting our first child and started doing the rounds of baby shopping. We realised how expensive everything. Remembering about the previous research performed – every shop we went into I spoke to the managers to see what their online strategies were, all of them giving me the same answer, online is too hard – we have too many products and we don’t understand how Google works. They were also saying that they didn’t want to spend any money with Google even though I explained the volume and CPC. Until I met Catherine who runs 2 websites. www.littleonesthings.com.au and www.lemonblossom.com.au – She was extremely switched on and like us, knew the potential in the marketplace, she had an SEO budget and also an AdWords and Social Media budget as she knew all 3 working together would be the ultimate online strategy to grow her business.
What is the aim of this story? Well, now we have turned www.babyproducts.com.au into a website and have suppliers all over Australia – From what started as a potential customer has now turned into a business. Never delete old proposals and strategies, you will never know when someone in a similar industry or a family member decides to start a business and wants to you help – hours, even days have been saved.