‘Cost Effective SEO’ is term used by someone who is looking for a cheap SEO price, but doesn’t want a cheap service. When thinking ‘Cost Effective’, the first thing that comes to mind is ‘Affordable’. With SEO, what is affordable? We had a recent SEO lead and after sending a proposal and speaking to the [...]

Online Reputation Management can be both really good or really bad. When doing research on a company/restaurant/hotel users are always going to type in the business name into Google to see what kind of talk there is about the company. I know before choosing a restaurant, unless I am just looking for location, I am [...]

Presence on the Internet is a vital component of every company’s marketing strategy. But in order to be found, you need to rank high in search engine results pages (SERPs). And to achieve that, you have to implement proper optimisation strategies. Apart from keeping best practices in mind, it is also important to be aware [...]

Google has just brought back the reading of meta keywords. But unlike the old spammy meta keyword tag, the new tag is for articles only and is limited to only 10 keywords, something Google should have done with the old meta keywords a long time ago. I have found the following extract from Google support. [...]

Today Google formally rolls out its new presentation of local results, called “Place Search.” It offers a dramatic change to the look and feel of SERPs on Google.com. The first and most obvious change is that the “7 Pack” is gone. And there appear to be some fairly major SEO implications, which should provide many [...]

Is social media really the new way people are going to search for products and services. Word of mouth has always generated qualified leads, but will word of mouth take over the search engines. I don’t think it will ever take complete control, just like the internet hasn’t taken complete control over marketing – but [...]

An oldy of Matt Cutts, but a good one… We personally learnt something from this presentation and it was exciting and fun to watch. If you have about an hour in your day to learne something new, I recommend watching it, here it is:

Just a quick video explaining the importance of adding an alt tag to pictures on your website. Matt Cutts works at Google and gives hints and tips about how to get your website better rankings. His hints will increase your rankings, but he doesn’t give away the secrets of getting the competitive phrases onto the [...]