When Search Demand Creates A Business

rp_mum-and-baby-1024x695.jpg

In 2012 we were approached by milwaukee digital marketing agency to help them with their online digital marketing – We did the research, we came up with the strategy and we presented one of the best presentations of our lives and we won the job.  After a month of planning and getting contracts signed the company fired their marketing manager and put a hold on all spend that hadn’t started yet, guess who lost the contract, yep, us… we were shattered, we had already spent hours on end coming up with a strategy and had done all the SEO and AdWords research to make sure this client was going to triple their yearly revenue, we saw the work with the Pristine Water softeners company, already an amazing product and with the SEO management it went boom! Finding the right marketing agency can be hard if you don’t know where to look, if you are still having trouble finding that right agency then I recommend contacting Victorious.

A few years later, after a bit of domain trading, we somehow captured the domain www.babyproducts.com.au – Now we still had the strategy, and now we had a URL, but we didn’t know the first thing about the baby industry, all we knew was that over 250,000 people every single month were typing in baby related searches and the average cost per click was less than $1, a good market by any standards!

Best Practices and Responsive of the website design buffalo

Slideshows and Galleries: For many websites especially those that contain plenty of graphic or visual information the minimalist design is ideal. The minimalist design in this case can be enhanced further using slideshows and galleries.

With advanced touch screen technology being used in many of these devices these bring significant improvements to scrolling back and forth through catalogs of products, showcases and portfolios.

Another web design trend that is gaining popularity in 2016 is the increased use of hidden navigation panels and hover animations. Hidden panels make much better use of the small screen space on mobile devices and hover animations help keep track of the cursor. Hover animations work especially well with pair colors that make for an aesthetic display.

Card layouts are also very instrumental as they allow you to display several bite sized chunks that are ideal for scrolling. Each card can be used to identify a unified concept given they act as content containers. Often designers prefer rectangular shape that makes the layout easy to rearrange. Customizable layouts are good for different viewers with different devices.

Given the small screen size on many mobile devices it is always advisable to use progressive content density to reduce clutter. On each page begin with less clutter and links at the top and more as you scroll deeper. These are just a few of the important aspects you may want to consider as you design for the web on 2016, and remember don’t hesitate on hiring website designers if you need to. 

Resultado de imagen para business

Fast forward to 2015 when we became older and wiser, we were expecting our first child and started doing the rounds of baby shopping. We realized that all first time parents cared about, was ‘the best for their child, no matter the cost’, this could actually make a business, and what is a small business to start with? we just had to look the right way to make the information stand out with a good marketing company to help the business move and get on the next level. Salesforce provides a very affordable and needed tool for any business.

Remembering about the previous research performed – every shop we went into I spoke to the managers to see what their online strategies were, all of them giving me the same answer, “online is too hard” – “we have too many products” and “we don’t understand how Google works”. Even with my 250k search volume sales pitch, no one was biting. Until I met Catherine, she was extremely switched on and like us, knew the potential in the marketplace, she had a separate budget for SEO, AdWords and Social Media as she knew all 3 working together would be the ultimate online strategy to grow her business, pick the right SEO Company.

Channel partnerships are a high impact strategy for growing your company and a good partnership can provide access to new customers and references that bring in business.

Follow these action steps to define, refine and secure a channel partnership.

Step 1: Determine a channel partnership strategy

A channel partner incentive solutions distributes goods and services. There are three major types of channel partnership options to distribute your product.

1. You sell through your partner.

Product companies sell their product through a third party storefront. Retailers are partners to products they think will sell with their customers.

This is the case with AppExchange on Salesforce, the AppStore for Apple or any marketplace. Another classic example is GILT Groupe, who partners with brands like Calvin Klein and Quicksilver, providing distribution by promoting products at discounts. This is a powerful strategy, acting as a source of potential customers as your partner grows.

2. Your partner sells with you.

Here, partners sell your products as an upsell or missing value proposition. Any company that offers your service as a way to expand their offering fits into this category. For example, a car reseller might work with a bank to upsell a car loan, or a software vendor might complement its offering with another partner.

When Microsoft embeds an antivirus demo in its operating system, or when online services like Box bring in security providers to complement their enterprise offer, they are also employing this strategy.

Come 2016; We now have a marketing strategy, a URL and a supplier, what does this mean? It meant it was time to build a website, join forces and create a joint venture where everybody wins!

What is the aim of this story? Well, www.babyproducts.com.au now has a website on it and is selling products all over Australia – From what started as a potential customer has now turned into a business.

Lesson Learned

Never delete old proposals and strategies, you will never know when someone in a similar industry or a family member decides to start a business and wants to you help – hours, even days can be saved just by keeping an old record of your work, especially in an industry with high search demand,for more business growth ideas visit this website here.

We would also like to thank Vikram Jayaprakash for the inspiring talk he gave that lead us to believe in our business venture and that a joint venture is sometimes better than trying to do things alone. We would also like to thank Shelcom Business Registration for sorting us out with our ABNs, Trusts and everything else needed to start a business.

How to Make Your Website Load Faster

For every website owner, apart from knowing how to improve their business rank about which you can read my review here, the loading speed of the website is essential. Every website owner wants that their website should load faster as it makes it look better to the visitors and users. Besides this there are lots of benefits of faster loading of website and the webmaster should always try to optimize his/her website in such a way that it loads quickly. Not only faster, but the fastest.
In this article, it is discussed about how to make your blog/ website run faster. Before, discussing this it is discussed about the benefits of having a fast blog.

Benefits of having a fast blog

The basic goal of search engines is to provide the best possible results to the visitors. The websites on search engines moves up and down in ranking because of the changes in algorithms, and hence the criteria of search ranking changes so that the best possible results are provided to the searchers. Faster loading speed is also one of the element on which the search ranking is based. Therefore, every website owner wants to get the fast loading speed of the website so that they rank higher in search results. In a nutshell, following are the benefits of faster loading speed:

  • Higher rankings on search engines
  • More Page views
  • Saves your readers
  • Best user experience
  • Provide excellent online reputation

Follow the below mentioned steps to get the faster loading speed

  • Compress your images: Save all of your images into one folder and then use any of the tools to compress it. Smush.it is one of the image compressing tools by Yahoo. Upload all your images where they can be compressed and then download them in a zipped file. Then you can re-upload them to your blog. Both of these techniques will reduce your page size and loading time by at least 25%.
  • Delete sidebars tools: Delete the useless widgets and gadgets in the sidebar of your blog, footer etc. These gadgets which are not of any use are a main bug in reducing the speed. Try to delete as many gadgets as possible and this will reduce the page size hence allowing it to load faster.
  • Remove Extras: remove extra plugins, photos, texts, third Party widget from your blog. If you have any extra text or image in the sidebar that is useless or have any of the crappy HTML widgets then remove it.
  • Compress your scripts: Compress all of your JS (Java script). Go to JS Compress, upload your JavaScript there and have it compressed. Once it gets compressed, re-upload it to your web page.

Summary: faster loading speed of your blog/website can help you a lot in higher search ranking and better user experience. So, you must ensure that, you optimize your site effectively.

Author Bio:

Emma is a professional Content Writer, Working with SEO Rank Smart A SEO Rank Smart Emma is working hard to spread knowledge of current SEO Statics, among the reader. Followed by  Google+.

SEO Rankings

Despite there being many options, the SEO industry is a tough industry to crack and a tough industry to get data for. Google puts out all of this information about search term traffic and then you get into a top position and you do not get the expected traffic.

For this you need a professional platform or company that manages your movement, contact SEO agency Boston and start getting advise for your business. Take Search Engine Optimization for instance, Google tells us that 1600 users search this every month for phrase and exact match in Google Australia. We have recently moved into top position for this phrase and our website traffic has only moved up by 5%, this phrase although telling us so many people are searching for it has brought in under 100 visits for the month.

Where is your website traffic coming from?

If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list.

You won’t be able to generate leads for your business if nobody can find you.

Did you know 93% of experiences on the Internet start with a search engine?

What happens after someone makes a search?

The top result on Google has a 33% chance of getting clicked.

That means if you’re not number one on the page, you just missed out on a third of potential traffic.

What’s even more astonishing is that 75% people won’t even click on the second page of the search results.

The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO.

Fortunately, it’s not too late for you to get started.

There are certain things you can do to increase your chances of getting ranked higher on Google searches.

I’ve identified the top 34 ways to improve your SEO ranking. Here they are.

1. Improve your page loading speed

Your page loading time is important for a few reasons.

First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.

But a slow website will also impact the way your website visitors engage with your pages.

As a result, those negative interactions will hurt your ranking too.

Look at how abandonment rates increase for websites with long page loading times:

image3 10

How slow is too slow?

Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load.

What’s even more shocking is that 80% of those visitors won’t return to that website.

This is terrible for your SEO ranking because it ultimately kills traffic to your site.

But on the flip side, if your page loads fast, people will keep coming back.

Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly.

This makes it extremely important to optimize both your page speed and server response time.

If you want to test the speed of your website, there are online services such as Pingdom available for free.

This will allow you to test your website from different locations all over the world.

2. Produce high quality content

How often do you update your website?

If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now.

To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.

Your content needs to be high quality, recent, and relevant.

Another factor that impacts your SEO ranking is so-called dwell time.

This relates to how much time people spend on your website per visit.

If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.

Websites that provide highly informative content typically have long dwell times.

Save your content ideas in one place across all the document apps you use.

Here’s something else to consider.

Google Chrome controls nearly 45% of the Internet browser market share, making it the most popular browser in the world.

That number will continue to rise as Chrome was also the most downloaded browser of 2017.

Could this be a reason of SEO companies  just searching this term to find themselves and see where they currently rank which gets the search numbers up? but in actual fact this is a very low traffic search term? I think this would be the case with a lot of high Google search terms. What we need it unique searches, like that of traffic into the site, we should be able to see the data on unique search queries, this would greatly help in the key word research and we would be able to know exactly what will work without guessing.

image9 9

When users bookmark your website from a Google Chrome browser, it can help your SEO ranking.

High quality and relevant content will increase the chances of your website being bookmarked by visitors.

3. Optimize your images

Pictures and other images are great for your website.

But you need to make sure they are optimized properly if you want these images to improve your SEO ranking.

I’m referring to factors such as the file format and size.

Huge images can slow your page loading time, which, as I’ve said, hurts your ranking.

Resize or compress your images to optimize them.

You can also use your images to sneak in keywords by naming them accordingly.

For example, let’s say you have a website that sells toiletries or other bath products.

Instead of naming an image something like “shampoo1,” you could name it “best shampoo for long hair.”

You can also strategically use keywords in the title of your image as well as the caption or description.

4. Break up your content with header tags

Headings are another way to help improve the user experience on your website.

They break up the content and make it easier to read or skim.

Plus, headers make everything look more appealing, which is always beneficial.

If your website is just a wall of text, it’s going to discourage people from spending a long time on it.

As a result, your SEO ranking will suffer.

If you’re running your site on WordPress, you can easily change the header tags.

image1 10

I use header tags for all my websites and blog posts.

If you’re not utilizing this tool, I highly recommend you start ASAP.

5. Start blogging

Blogging is great for your business.

It’s an outstanding tool for lead generation and helps you engage with visitors to your website.

But what most people don’t realize is blogging also improves SEO rankings.

Here’s why.

As I have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.

Well, blogs are the perfect channel for you to accomplish this.

If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis.

Plus, you can incorporate other things I talked about so far into your posts as well, such as images and header tags.

Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts. I will talk about them shortly.

All of this positively impacts your search engine ranking.

6. Use outbound links

There are certain things you can do to increase the credibility of your website.

Sure, you can make claims, but it looks much better if you back them up.

All of your data claims should be linked to trustworthy and authoritative sources.

As you can see from what you’ve read so far today, I do this myself.

But here’s another example that illustrates what I’m talking about from a blog post I wrote about generating leads on Twitter:

image2 10

All my facts are citations from authority sources.

And I made sure to use outbound hyperlinks to those websites.

You should not only link to authority sites but also make sure all the information is recent.

Notice that the graph I used in the example above is from 2017.

Outbound links to resources from 2009 are irrelevant and won’t be as effective for your SEO ranking.

You should also include internal links.

These links will direct visitors to other pages on your website.

I used this technique in the first sentence of this section.

If you scroll back up and click on the link, you’ll get redirected to another Quick Sprout blog post.

The best thing that has come out of this fantastic ranking is when clients ask where we rank for certain search terms, we can say we are number 1.

If you wish to manage your Google My Business Properties from one dashboard, see LocalViking.com for further details.

 

Google Goggles Plays Sudoku

Google Goggles, and it’s newly acquired ability to solve sudoku puzzles and deliver search results for magazine ads printed since August 2010.

Sure, it might take some of the fun out of the game, but hey, you can’t say Google isn’t out there trying to solve the world’s problems. (As long as they are in 9 by 9 squares that is)