When Search Demand Creates A Business

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In 2012 we were approached by milwaukee digital marketing agency to help them with their online digital marketing – We did the research, we came up with the strategy and we presented one of the best presentations of our lives and we won the job.  After a month of planning and getting contracts signed the company fired their marketing manager and put a hold on all spend that hadn’t started yet, guess who lost the contract, yep, us… we were shattered, we had already spent hours on end coming up with a strategy and had done all the SEO and AdWords research to make sure this client was going to triple their yearly revenue, we saw the work with the Pristine Water softeners company, already an amazing product and with the SEO management it went boom! Finding the right marketing agency can be hard if you don’t know where to look, if you are still having trouble finding that right agency then I recommend contacting Victorious.

A few years later, after a bit of domain trading, we somehow captured the domain www.babyproducts.com.au – Now we still had the strategy, and now we had a URL, but we didn’t know the first thing about the baby industry, all we knew was that over 250,000 people every single month were typing in baby related searches and the average cost per click was less than $1, a good market by any standards!

Best Practices and Responsive of the website design buffalo

Slideshows and Galleries: For many websites especially those that contain plenty of graphic or visual information the minimalist design is ideal. The minimalist design in this case can be enhanced further using slideshows and galleries.

With advanced touch screen technology being used in many of these devices these bring significant improvements to scrolling back and forth through catalogs of products, showcases and portfolios.

Another web design trend that is gaining popularity in 2016 is the increased use of hidden navigation panels and hover animations. Hidden panels make much better use of the small screen space on mobile devices and hover animations help keep track of the cursor. Hover animations work especially well with pair colors that make for an aesthetic display.

Card layouts are also very instrumental as they allow you to display several bite sized chunks that are ideal for scrolling. Each card can be used to identify a unified concept given they act as content containers. Often designers prefer rectangular shape that makes the layout easy to rearrange. Customizable layouts are good for different viewers with different devices.

Given the small screen size on many mobile devices it is always advisable to use progressive content density to reduce clutter. On each page begin with less clutter and links at the top and more as you scroll deeper. These are just a few of the important aspects you may want to consider as you design for the web on 2016, and remember don’t hesitate on hiring website designers if you need to. 

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Fast forward to 2015 when we became older and wiser, we were expecting our first child and started doing the rounds of baby shopping. We realized that all first time parents cared about, was ‘the best for their child, no matter the cost’, this could actually make a business, and what is a small business to start with? we just had to look the right way to make the information stand out with a good marketing company to help the business move and get on the next level. Salesforce provides a very affordable and needed tool for any business.

Remembering about the previous research performed – every shop we went into I spoke to the managers to see what their online strategies were, all of them giving me the same answer, “online is too hard” – “we have too many products” and “we don’t understand how Google works”. Even with my 250k search volume sales pitch, no one was biting. Until I met Catherine, she was extremely switched on and like us, knew the potential in the marketplace, she had a separate budget for SEO, AdWords and Social Media as she knew all 3 working together would be the ultimate online strategy to grow her business, pick the right SEO Company.

Channel partnerships are a high impact strategy for growing your company and a good partnership can provide access to new customers and references that bring in business.

Follow these action steps to define, refine and secure a channel partnership.

Step 1: Determine a channel partnership strategy

A channel partner incentive solutions distributes goods and services. There are three major types of channel partnership options to distribute your product.

1. You sell through your partner.

Product companies sell their product through a third party storefront. Retailers are partners to products they think will sell with their customers.

This is the case with AppExchange on Salesforce, the AppStore for Apple or any marketplace. Another classic example is GILT Groupe, who partners with brands like Calvin Klein and Quicksilver, providing distribution by promoting products at discounts. This is a powerful strategy, acting as a source of potential customers as your partner grows.

2. Your partner sells with you.

Here, partners sell your products as an upsell or missing value proposition. Any company that offers your service as a way to expand their offering fits into this category. For example, a car reseller might work with a bank to upsell a car loan, or a software vendor might complement its offering with another partner.

When Microsoft embeds an antivirus demo in its operating system, or when online services like Box bring in security providers to complement their enterprise offer, they are also employing this strategy.

Come 2016; We now have a marketing strategy, a URL and a supplier, what does this mean? It meant it was time to build a website, join forces and create a joint venture where everybody wins!

What is the aim of this story? Well, www.babyproducts.com.au now has a website on it and is selling products all over Australia – From what started as a potential customer has now turned into a business.

Lesson Learned

Never delete old proposals and strategies, you will never know when someone in a similar industry or a family member decides to start a business and wants to you help – hours, even days can be saved just by keeping an old record of your work, especially in an industry with high search demand,for more business growth ideas visit this website here.

We would also like to thank Vikram Jayaprakash for the inspiring talk he gave that lead us to believe in our business venture and that a joint venture is sometimes better than trying to do things alone. We would also like to thank Shelcom Business Registration for sorting us out with our ABNs, Trusts and everything else needed to start a business.