Reputation Management

Online Reputation Management can be both really good or really bad.

When doing research on a company/restaurant/hotel users are always going to type in the business name into Google to see what kind of talk there is about the company.

I know before choosing a restaurant, unless I am just looking for location, I am going to look it up online and see the reviews. If over 90% of users like them then I am there, but if only 60% like them then I am going to read all the reviews and most likely skip that restaurant and move onto one that has a higher percentage.

The same occurs to service businesses, it is good to have a top Google listing, but without a human touch and great reviews, how are you meant to know how good the service is actually going to be, and what kind of workers you want to hire.

I am not sure if this is a good thing or a bad thing, but when typing in my own business name rankONE, I found nothing about my company, there are so many types of rankONE businesses out their that I get my website in position #1 and then it goes off to rankonesport in #2 which is not even an Australian website.

The bad part of online is that a single bad review can appear on the first page of Google in the matter of hours.

Without knowledge a bad review can just pop up and then you are stuffed.

A mate of mine just told me his story about how he outsourced some work and the next minute 2 bad reviews appeared on the first page of Google for his name from the guy he outsourced too. The relationship didn’t end that well and now a double listing of bad reviews are appearing in the top 5 search results.

Looking at this I thought of things that I would do if this had happened to me.

First I would start social.

Twitter/Facebook/Linkedin/Google+/Pinterest/Stumbleupon/Myspace

I would create accounts with all of these social sites and use my name as the username. Pinterest has reached a new milestone, now reporting more than 250 million monthly active users. Your business can grab plenty of attention from these audiences even without spending money on ads.

I would then purchase my name as .com.au/.net.au/.com/.net and any other extension I think I could rank in Australia for.

A few months of SEO to all of these and I would hope my name would be cleared.

I would also start blogging a lot more with my name, comment as many places as possible that links back to my name and also link into sites sitting just below the bad reviews.

Of course I would also get into these sites and try and get some good reviews on board to push the bad reviews out of the way.

If something bad has happened to you and want help setting all of these types of things up, please contact us and we will help as best as we can.

Are companies now starting to think a ‘like’ is more effective than an email address sign up? there are many thinks companies are increasing, and one is the printing area, now this is one of the most seen marketing strategy.

There is no more ‘sign up here to receive great deals’ it has now just gone to ‘like us for deals’.

Social signals do pay a small roll in Google rankings, so the more human likes, the more chances of interaction with your company and therefor better search positions with Google.A good marketing company like Los Angeles Social Media Agency can make your social and overall your business to boost to its best point.

Before anybody does business with you, they’d have Googled your name. The links and information that appear on the first few pages of Google when your name is searched for are what potential partners perceive you are. That’s why online reputation management is key.

According to Eric Schmidt, “Identity will be the most valuable commodity for citizens of the future and it will exist primarily online.”

Curating a positive online reputation is no longer optional. Successful online reputation management (ORM) and search engine optimization (SEO) companies help their clients achieve results through proactively coordinating content, websites, and search engine results pages (SERPs).

In this article, I will share how the right SEO-driven content strategy will boost your digital reputation.

Why online reputation is important to your business’ existence

1. Consumers trust user-generated content more

Research by TurnTo revealed that 99% of consumers would consider user-generated content before making a purchase decision. At Blue Ocean Global Tech, we consistently receive emails from executives, entrepreneurs, and lawyers who have realized too late how one comment or negative link adversely impacts their revenue and bottom line.

2. Your online reputation affects your business offline too

Yes, this is important. Prospective patrons research a restaurant before walking into the physical venue to improve user experience into the real thing. According to BrightLocal consumer survey research, 82% of consumers read online reviews for a local business before booking an appointment.

3. Talents will only work with a business that has a great reputation

Businesses may view their online reputation from a customer-acquisition standpoint. However, digital presence affects almost everything, including the perception of potential employees.

How to augment your online reputation by building on SEO efforts

1. Optimize content for a successful ORM campaign

People are influenced by what they read about you. This is where it is necessary to ensure positive content ranks higher for your names or brand keywords.

What is the difference between SEO and ORM, then? Since highlighting your positive content alone does not guarantee that your potential customers or partners will see the most representative information, you need effective SEO to rank and feature the strengths of your brand. Consistently publishing content without implementing effective SEO tactics is a common practice, which we refer to as “spray and pray”.

Keep in mind that the most successful reputation management campaigns rank specific articles, videos, blogs, and websites that highlight your expertise.

An effective SEO strategy will accomplish the following areas:

  1. Optimize pages of your website to appear atop of SERPs and rank for target keyword phrases.
  2. Feature your genuine social profiles representing your company or brand name.
  3. Optimize company-hosted and third-party review website pages to populate when an interested person Googles “your brand name + reviews.”
  4. Influence search engines to highlight positive content and simultaneously push negative or irrelevant content down beyond the third or fourth page.