Presence on the Internet is a vital component of every company’s marketing strategy. But in order to be found, you need to rank high in search engine results pages (SERPs). And to achieve that, you have to implement proper optimisation strategies. You might need a local Google specialist to guide you through optimisation strategies.
Apart from keeping best practices in mind, it is also important to be aware of methods that get your site penalised by Panda and Penguin, two of Google’s ranking algorithms. With that in mind, here are techniques that you should avoid at all costs:
#1 Building low-quality backlinks for ranking purposes
Although these play a crucial factor in getting your page onto the first page of SERPs, using sneaky methods is frowned upon by Google. So, what are the ones you need to steer clear.
One, you should never buy links. It definitely helps to be at the top after a search query, but participating in shady schemes will hurt your ranking efforts.
Two, you should avoid links with the same anchor text. Getting a lot of similar ones is seen as spamming and could get your portal penalised. So it is important to monitor this to ensure a diverse link profile.
Now, if you really want to build high-quality backlinks and niche edits links to enhance the SEO of your website, one of the best options is guest posting. But this should not just be on any blog; it must be on a reliable site. Doing this helps drive relevant traffic to your site.
#2 Stuffing keywords
These are important in getting your website or any of its pages to rank in SERPs. But including too much signals Google’s algorithms of a violation. Although it is not an offense to repeat keywords, they just need be spaced out right within your content.
Furthermore, this does not only apply to the text within your posts but to those in your page titles as well. In general, you should avoid repeating keywords in the title more than once.
#3 Manipulating internal links
As reported by SearchUp the first point stressed the importance of quality backlinks. This one focuses on linking within your Web site. Now, it is a fact that link building (both on-page and off-page) is a major factor in doing well on search results.
But in order to make it natural looking and not “spammy”, diversity should be taken into account.
So instead of linking to one page with the same anchor text, try to differentiate it each time.
#4 Implementing a complex navigation structure
Nothing turns a Web visitor off more than a site that is difficult to navigate. Since user engagement plays a huge role in ranking, it is best to design one where users find what they are looking for immediately.
Also equally important is the integration of social media buttons in your portal, for this you will need to learn about Social Media Marketing. You should put up icons linking to your profile on Facebook, Google+, Twitter, or LinkedIn. In addition, you should also add buttons to your content so they could share what they find interesting through various channels. Furthermore, how you go about this and what networks you want to participate in should be part of your social media optimisation strategy.
#5 Placing a lot of advertisements
Although you might want to earn a little extra through ads, excessive placement on your website makes it hard for users to find what they are searching. In fact, Google scoffs at this and even rolled out an improvement to their page layout algorithm to address this issue.
#6 Online Selling
When used effectively, social media can produce major benefits for your business. Beyond helping businesses boost online sales, social media marketing allows brands to have two-way interactions with consumers and sell services online. This provides valuable feedback about your brand, products, industry and even competitors.
Getting a good ranking on Google is important for any business. But in order to get there, you need to abide by the rules and practice good SEO. Although it might take a while for you to get to the top, it would definitely be worth the wait, especially if you are not slapped with violations.