Despite there being many options, the SEO industry is a tough industry to crack and a tough industry to get data for. Google puts out all of this information about search term traffic and then you get into a top position and you do not get the expected traffic.
For this you need a professional platform or company that manages your movement, contact SEO agency Boston and start getting advise for your business. Take Search Engine Optimization for instance, Google tells us that 1600 users search this every month for phrase and exact match in Google Australia. We have recently moved into top position for this phrase and our website traffic has only moved up by 5%, this phrase although telling us so many people are searching for it has brought in under 100 visits for the month.
Where is your website traffic coming from?
If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list.
You won’t be able to generate leads for your business if nobody can find you.
Did you know 93% of experiences on the Internet start with a search engine?
What happens after someone makes a search?
The top result on Google has a 33% chance of getting clicked.
That means if you’re not number one on the page, you just missed out on a third of potential traffic.
What’s even more astonishing is that 75% people won’t even click on the second page of the search results.
The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO.
Fortunately, it’s not too late for you to get started.
There are certain things you can do to increase your chances of getting ranked higher on Google searches.
I’ve identified the top 34 ways to improve your SEO ranking. Here they are.
1. Improve your page loading speed
Your page loading time is important for a few reasons.
First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.
But a slow website will also impact the way your website visitors engage with your pages.
As a result, those negative interactions will hurt your ranking too.
Look at how abandonment rates increase for websites with long page loading times:
How slow is too slow?
Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load.
What’s even more shocking is that 80% of those visitors won’t return to that website.
This is terrible for your SEO ranking because it ultimately kills traffic to your site.
But on the flip side, if your page loads fast, people will keep coming back.
Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly.
This makes it extremely important to optimize both your page speed and server response time.
If you want to test the speed of your website, there are online services such as Pingdom available for free.
This will allow you to test your website from different locations all over the world.
2. Produce high quality content
How often do you update your website?
If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now.
To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.
Your content needs to be high quality, recent, and relevant.
Another factor that impacts your SEO ranking is so-called dwell time.
This relates to how much time people spend on your website per visit.
If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.
Websites that provide highly informative content typically have long dwell times.
Save your content ideas in one place across all the document apps you use.
Here’s something else to consider.
Google Chrome controls nearly 45% of the Internet browser market share, making it the most popular browser in the world.
That number will continue to rise as Chrome was also the most downloaded browser of 2017.
Could this be a reason of SEO companies just searching this term to find themselves and see where they currently rank which gets the search numbers up? but in actual fact this is a very low traffic search term? I think this would be the case with a lot of high Google search terms. What we need it unique searches, like that of traffic into the site, we should be able to see the data on unique search queries, this would greatly help in the key word research and we would be able to know exactly what will work without guessing.
When users bookmark your website from a Google Chrome browser, it can help your SEO ranking.
High quality and relevant content will increase the chances of your website being bookmarked by visitors.
3. Optimize your images
Pictures and other images are great for your website.
But you need to make sure they are optimized properly if you want these images to improve your SEO ranking.
I’m referring to factors such as the file format and size.
Huge images can slow your page loading time, which, as I’ve said, hurts your ranking.
Resize or compress your images to optimize them.
You can also use your images to sneak in keywords by naming them accordingly.
For example, let’s say you have a website that sells toiletries or other bath products.
Instead of naming an image something like “shampoo1,” you could name it “best shampoo for long hair.”
You can also strategically use keywords in the title of your image as well as the caption or description.
4. Break up your content with header tags
Headings are another way to help improve the user experience on your website.
They break up the content and make it easier to read or skim.
Plus, headers make everything look more appealing, which is always beneficial.
If your website is just a wall of text, it’s going to discourage people from spending a long time on it.
As a result, your SEO ranking will suffer.
If you’re running your site on WordPress, you can easily change the header tags.
I use header tags for all my websites and blog posts.
If you’re not utilizing this tool, I highly recommend you start ASAP.
5. Start blogging
Blogging is great for your business.
It’s an outstanding tool for lead generation and helps you engage with visitors to your website.
But what most people don’t realize is blogging also improves SEO rankings.
As I have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.
Well, blogs are the perfect channel for you to accomplish this.
If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis.
Plus, you can incorporate other things I talked about so far into your posts as well, such as images and header tags.
Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts. I will talk about them shortly.
All of this positively impacts your search engine ranking.
6. Use outbound links
There are certain things you can do to increase the credibility of your website.
Sure, you can make claims, but it looks much better if you back them up.
All of your data claims should be linked to trustworthy and authoritative sources.
As you can see from what you’ve read so far today, I do this myself.
But here’s another example that illustrates what I’m talking about from a blog post I wrote about generating leads on Twitter:
All my facts are citations from authority sources.
And I made sure to use outbound hyperlinks to those websites.
You should not only link to authority sites but also make sure all the information is recent.
Notice that the graph I used in the example above is from 2017.
Outbound links to resources from 2009 are irrelevant and won’t be as effective for your SEO ranking.
You should also include internal links.
These links will direct visitors to other pages on your website.
I used this technique in the first sentence of this section.
If you scroll back up and click on the link, you’ll get redirected to another Quick Sprout blog post.
The best thing that has come out of this fantastic ranking is when clients ask where we rank for certain search terms, we can say we are number 1.
If you wish to manage your Google My Business Properties from one dashboard, see LocalViking.com for further details.