Articles

Articles2018-12-04T07:31:49+00:00

Social Media Marketing

1,000,000+ Melbourne followers built for brand awareness One way of increasing customer engagement is simply to encourage customers to spend time on your website and more time on your social accounts. Instagram and Facebook can build online communities which are great for exactly this. They can make your existing website stickier by increasing the length of time people spend on your site, and the frequency with which they return. Online communities also allow you to create an emotional bond with your customers. You can give them a real insight into your brand or business, and by opening up to your customers you will encourage brand advocacy and loyalty. Social media

Food PR

Melbournian's love food, Facebookers and Instagrammers alike are more and more often taking pictures on their mobile phones and uploading them to social media to their networks. Customers are picking their choice of food destinations based on what is popping up on their feeds and bloggers are become more and more of an influence in the food industry. In this day and age it is imperative to not only have good photography of your food, but also having the right people with a local influence showing off your menu. Food PR and ongoing social media should be an essential part of any restaurant or cafe that wants to see growth.

Successful Christmas Campaign

If you have ever looked for Christmas Hampers on Google, you would have come across Hampers With Bite, a rankONE SEO client that has been at the top of Google for the last 6 years in a row. During the last 6 Christmas’s, this website has received 92,870 visits into their website, with these sort of number coming into their site, they also had 472,419 page views. Just to break down how we got these numbers, they have come direct from Google Analytics and have been taken from November 8th to December 23rd for each year, each year we have seen an additional 5,000-$10,000 extra visits increase and this year. Breaking it down

When Search Demand Creates A Business

In 2012 we were approached by one of the biggest baby stores in Australia to help them with their online marketing strategy – We did the research, we came up with the strategy and we presented one of the best presentations of our lives and we won the job.  After a month of planning and getting contracts signed the company fired their marketing manager and put a hold on all spend that hadn’t started yet, guess who lost the contract, yep, us… we were shattered, we had already spent hours on end coming up with a strategy and had done all the SEO and AdWords research to make sure this client

Kids Birthday Parties – How To Party on a Budget

Kids birthday parties have gotten more and more extravagant over the past couple of years, but perhaps those days are over, and likely that’s for the best. Times are tough now, with gasoline means over $4 and a visit to the supermarket requiring a trip to the bank before you go. Most of us need to watch our costs, and your kids birthday party is no exception. However, it’s still possible to have a marvellous celebration of this childhood milestone on a tightened budget. Kids at least through the preteen years of 11 and 12 aren’t impressed by what you invest; they just want to have a great time. All of